Strategic Brand Positioning and Marketing

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

At the end of this Strategic Brand Positioning and Marketing online training course, you will learn to:

• Discuss the fundamental components of brands
• Analyze the key components of brand equity
• Relate brand categories and image
• Categorize segments and positioning
• Choose how to select and manage brand identities and plan brand marketing strategies
• Categorize brand media strategies and summarize how brand associations are created

The Gulf Rowad Strategic Brand Positioning and Marketing online training course will provide valuable benefits for a broad range of people who are involved in brand and marketing management, including (but not limited) to:

• Brand Managers
• Marketing Executives
• Product Managers
• Key Account Executives, Business Development Professionals, Sales Executives and Sales Managers
• Entrepreneurs
• Small to Medium Enterprise (SME) owners and Managers

Organisational Impact

Attending this Strategic Brand Positioning and Marketing training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including: 

• Adopting a structured approach to strategic brand management
• Creating and maintaining brand equity
• Selecting the right brand positions in the market
• Creating effective brand marketing campaigns
• Choosing viable channel and pricing strategies
• Analyzing brand associations and choosing internal/external strategies to exploit these

Personal Impact

This Strategic Brand Positioning and Marketing online training course will help the participants to strengthen their strategic brand management capabilities, including:

• A structured approach to managing brands
• Choosing strategies to create and name new brands
• Assessing where your brand(s) fit in the marketplace
• Selecting strategies to take your brand to market and defend its position
• Setting up direct and/or indirect channels to market, as appropriate
• Leveraging brand associations