Oil Products Marketing

Delegates will participate in a highly interactive learning environment, gaining practical tools, professional tactics, and key metrics to leverage brand exposure, visibility, awareness, and credibility in this high value marketplace. This Course learning will utilise handouts, flipcharts, questions, and group & individual involvement from participants, as well as the course tutor presenting a series of scenarios and both real-world & theoretical examples.

By the end of this Gulf Rowad Oil Products Marketing training course, participants will learn to:

• Collate, strategise and roll-out an effective and sustainable oil product marketing plan
• Have an awareness of the external factors influencing local, regional, national, and international markets
• Have available a full-featured suite of marketing tools to craft and implement a focused marketing message
• Derive an understanding of the operation of the sector focused media
• Capitalise on your understanding of this highly competitive marketplace

This Oil Products Marketing training course is designed to benefit a wide range of professionals, including existing and prospective industry marketing personnel, directors and other staff within the sector

In particular, the following will find it invaluable:

• Existing personnel in the oil product sector, who are looking to migrate to a marketing-related function
• Experienced marketing staff looking to gain a greater insight into the sector
• Those new to the oil product industry
• Staff and personnel involved with pricing and product distribution
• Staff seeking to understand how micro and macro economics affect their marketing operations

Organisational Impact

Companies will gain the following from attendance by their delegates:

• Tools to facilitate the production and roll-out of a target audience centric marketing strategy
• Practical ways to maximise success by strategic implementation
• A deep dive into the marketing and economic workings of the sector
• Ways in which marketing officers, managers and directors can optimally use their qualifications and experience
• The full use of commercial staff and equipment inventory to leverage your business competitive edge

Personal Impact

Participants will gain:

• Ways to apply marketing knowledge to your everyday work environment
• The integration of cross-platform marketing and social media tools with traditional sector-based techniques
• A leading-edge knowledge of oil product marketing theory and practice
• A fuller understanding of how economics can influence strategic decision-making within the sector
• How investment in good PR & media will help build your brand and weather any unexpected crisis
• Using metrics to determine the best marketing tools to use in any specific product environment