Mini MBA in Marketing & Brand Management

The training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles.

Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.

We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.

Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 60% of training will be experiential and 40% will be theoretical.

Participants will receive a course manual with an introduction to the training, slides, overview, background information, exercises, and plenty of space for their own notes.

By the end of this training course participants will be able to:

• Align marketing with other strategic initiatives within the organization
• Improve the sales recruiting, interviewing, and hiring process
• Integrate social media marketing with traditional marketing activities
• Use the marketing mix to increase business development opportunities
• Recommend, develop, and manage branding activities

This Mini MBA training course is for executives with marketing responsibilities, and those who wish to understand strategic marketing decision making, including:

• Regional and Country Managers
• Marketing Managers and Marketing Directors
• Brand Managers and Directors
• Customer Relationship Managers and Executives
• Customer Service Managers and Executives
• Business Development Managers and Executives
• Marketing Strategists and Planners
• Digital Brand Management, Digital Marketing, Social Media and SEO Specialists
• Researchers and Data Analysts
• PR, Public Affairs, Community Relations, Media Relations and Reputation Management Professionals

Organisational Impact

Here are just some of the many valuable benefits to your organization:

• Enhanced capabilities and professionalism amongst marketing and branding leaders
• Structured and logical brand development and management that supports consistent product management activities
• Marketing strategy and plans that link to and support strategic business objectives
• Higher levels of customer satisfaction and loyalty leading to reduced customer churn and increased revenues.

Personal Impact

After attending this Gulf Rowad training course, you will be able to:

• Confidently advise executives and board members on appropriate marketing strategies for your organization
• Evaluate existing brands and make recommendations for improving brand management activities
• Develop and implement marketing plans to improve customer relationship management and generate growing revenues
• Explain the financial aspects of marketing and brand management, develop marketing forecasts and budgets, and advise on investment decisions.