Mastering Sales & Marketing in the Age of New Social Media

This training course will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It's important to realize that social media marketing works best when integrated with other components of your marketing plan. This highly-interactive Mastering Sales & Marketing in the Age of Social Media training course has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media. Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention. This Gulf Rowad Sales & Marketing in Social Media Training Course training course will highlights: Design a comprehensive social media sales and marketing plan Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities Demonstrate familiarity with the range and variety of social media platforms and tools Understand how to monitor and measure the effectiveness and ROI of a social media marketing plan Monitor social media to protect brand reputation and build customer relationships Develop persuasion and communications skills to enhance sales effectiveness