Marketing Strategies and Planning

This Marketing Strategies and Planning training course encourages delegate participation through a combination of lectures, group discussions, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

This has lofty but critically essential goals, and the companies are searching for ways to demonstrate their relevance to an increasingly distracted customer base.

This training course aims to give the participants the essential skills and knowledge, as follows:

• Understand the psychology of purchase and customer loyalty
• Learn how to minimize client churn in an increasingly competitive marketplace
• Develop an executable, thoroughly researched Marketing plan to ensure leadership
• Build trust, communicate effectively, and collaborate with other stakeholders
• Develop effective marketing communication programmes

This Marketing Strategies and Planning training course is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training course. This Gulf Rowad training course is suitable to a wide range of professionals, but will greatly benefit:

• Marketing Professionals
• Public Relations Practitioners
• Marketing Managers
• Sales Managers
• Brand Managers
• Business Owners

Organisational Impact

By sending the participants to this Marketing Strategies and Planning training course, an organisation can expect several outcomes, including: 

• Increases in customer retention and brand loyalty
• Improved, tailored propositions and clear outcomes
• Refined, sharper marketing strategies and tactics
• Improved corporate reputation
• Greater long-term profitability
• Integrated marketing strategy throughout the organisation
• Higher level of customer satisfaction and retention

Personal Impact

There are several professional and personal benefits likely to accrue for the participants of this training course, including: 

• Enhanced understanding of how customers think and why they act the way they do
• Increased ability to tailor marketing messages that resonate better with customers
• Knowledge of where to devote their time and company resources in optimising sales and profits
• Enhanced communication and persuasion capability
• Greater confidence as a marketing professional
• Improved productivity and adherence to quality standards
• Increased potential for promotion