Market and Competitive Intelligence Masterclass

This Gulf Rowad Sales & Marketing training Course on Market and Competitor Intelligence encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

At the end of this Market and Competitive Intelligence Masterclass, you will be able to:

• Understanding the power of market intelligence and how it incorporates marketing research
• Quickly and accurately interpret your customer’s nonverbal communication
• Conduct a Risk-Adjusted SWOT Analysis to identify business development opportunities
• Analyze current market research trends and best practices
• Differentiate among the many questionnaire design formats based on survey requirements
• Use a suite of proven tools to understand data and create meaningful insights from them
• Develop a marketing research and intelligence strategy to achieve marketing objectives

This  training course on Market Research and Intelligence is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. Delegates do not require any previous marketing experience to benefit from this training programme.

This Gulf Rowad Market and Competitive Intelligence Masterclass is suitable to a wide range of professionals, but will greatly benefit:

• Market Research / Intelligence Professionals
• Customer Relationship Managers
• Sales Managers
• Brand Managers
• Business Owners
• Marketing Directors / Managers
• Chief Marketing Officers
• Marketing VPs

Organisational Impact

The major benefits of this Market and Competitive Intelligence Masterclass training course include the ability to:

• Maximize your brand’s value to realize a higher level of customer engagement
• Develop an Integrated and streamlined marketing approach
• Increased revenue growth from improved market research
• Develop greater market penetration for products and services
• Attain higher level of customer satisfaction
• Develop an Integrated social media and traditional marketing approach

Personal Impact

Participants will gain the following significant benefits:  

• Improved marketing and selling skills
• Improved ability to implement and realize specific goals
• Understanding of the concepts and procedures necessary to be an effective marketing researcher
• Greater confidence as a marketing professional
• Improved productivity and adherence to quality standards
• Increased job satisfaction.