Certified Brand Professional

This Certified Brand Professional training course will be highly interactive and will feature, formal presentations, discussions, group exercises and feedback, real-life case studies and examples that enhance the training course topics and content, video, quizzes, branding models, step-by-step processes, and analysis. The content and training methodology are designed to give attendees knowledge, insight and tools that they can use in practice in the workplace.

By the end of this Certified Brand Professional training course, you will learn to:

• Develop a credible brand strategy and manage brands
• Win internal support to deliver your brand strategy
• Justify your brand decisions and actions
• Identify brand obstacles and align resources to overcome them
• Assess continuous brand performance and take remedial action
• Manage a brand portfolio and maintain brand characteristics

The Gulf Rowad Certified Brand Professional training course will provide valuable benefits for a broad range of people who are involved in brand and marketing management, including (but not limited) to:

• Brand Managers
• Marketing Executives
• Product Managers
• Key Account Executives, Business Development Professionals, Sales Executives and Sales Managers
• Entrepreneurs
• Small to Medium Enterprise (SME) owners and Managers

Organisational Impact

After attending thisCertified Brand Professional training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including: 

• Adopting a structured approach to strategic brand management
• Constructing a brand plan
• Aligning internal resources, strategies and behaviours to deliver the brand externally
• Designing the right brand ‘positioning’ and ‘propositions’
• Creating effective brand marketing campaigns using the 7Ps of the marketing mix
• Analysing brand awareness, associations and preference to build loyalty and brand value

Personal Impact

This Certified Brand Professional training course will enable participants to:

• Undertake end to end strategic brand management
• Assess a brand and introduce actions that will strengthen its position
• Adjust an organisation’s resources, and actions to brand consistently
• Specify brand objectives, brand strategy and build a brand plan
• Build brand awareness, perception, preference and loyalty in a market
• Become recognised as a credible brand leader and innovator, in their organisation