Business Development Strategy: Pricing, Proposals & Value

This Business Development Strategy: Pricing, Proposals & Value training course uses a practical and commercially focused methodology combining pricing strategy frameworks, financial modelling exercises, proposal structuring approaches, dashboard design discussions, and reporting optimisation techniques. Participants analyse real business development scenarios and develop structured pricing and proposal strategies supported by data-driven insights.

At the end of this Business Development Strategy: Pricing, Proposals & Value training course, you will learn to:

• Develop pricing strategies aligned with value and profitability
• Apply financial modelling and budgeting in business proposals
• Integrate SA procurement law requirements into proposal preparation
• Design dashboards for business development performance tracking
• Communicate value using structured and impactful reporting tools

This Gulf Rowad Business Development Strategy: Pricing, Proposals & Value training course is suitable for professionals responsible for pricing, proposals, and business growth, including:

• Business Development Managers
• Proposal and Bid Managers
• Commercial and Pricing Managers
• Key Account and Sales Managers
• Finance and Costing Professionals
• Strategy and Growth Professionals

Organisational Impact

This Business Development Strategy: Pricing, Proposals & Value training course will enable organisations to:

• Improve pricing accuracy and profitability in proposals
• Strengthen compliance with procurement regulations
• Enhance competitiveness in bid and proposal submissions
• Improve visibility into business development performance
• Standardise proposal and pricing governance
• Strengthen value-based selling and commercial positioning

Personal Impact

Participants will develop:

• Stronger pricing and financial modelling capability
• Improved proposal development and structuring skills
• Enhanced understanding of procurement law considerations
• Greater confidence in presenting commercial value
• Improved dashboard design and reporting capability
• Professional credibility in business development strategy roles