Press Office Management

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. The course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice. The Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

During this Press Office Management training course, you will learn:

• How to run a media office (physical and virtual)
• How to sell your story to the media and handle media enquiries
• How to prepare spokespeople to engage with the media in various scenarios
• How to set up, manage and handle a press conference
• The importance of crisis planning and how to create an effective plan

This Press Office Management training course is for you, if you're:

• A spokesperson for an organisation looking to enhance your ability to deliver press conferences, handle media interviews, and accurately communicate information to the public.
• Press officer/managers looking to implement best practices within their organisations
• Junior to mid-level press officers and media relations managers looking to enhance their understanding of media relations.
• Press officers are seeking to understand crisis communications.
• Press officers overseeing issues or clients that may require sensitive press handling.

Organisational Impact

The organisation will benefit from:

• More efficient and effective media/press relations
• Better structured press communications
• Cost savings from a more efficient process
• Speedier and better transfer of key messages
• Faster crisis response

Personal Impact

Each delegate will gain:

• Greater confidence in meeting media/press needs
• More efficient and effective press office processes to save time and effort
• Best practice techniques in media assessment and monitoring
• Tools to help you deliver an efficient global media service
• Greater reputation defence in your work