Planning and Managing PR Campaigns

This Planning and Managing PR Campaigns training course is activity and discussion based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focusing on solving those problems.

• To Examine the range of PR campaigns and the purposes that they can achieve
• To Develop a problem-solving approach to match PR campaign strategy to business objectives
• To Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
• To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
• To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
• To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

This Planning and Managing PR Campaigns training course has been designed for PR practitioners / professionals and for senior professionals elsewhere in the organisation who want to use PR / communications tools to best effect in meeting business objectives.

This Gulf Rowad Planning and Managing PR Campaigns training course is also relevant to anyone likely to have responsibility for the delivery of PR Campaigns for their organisation but is relatively new to the concepts and practicalities of this facet of corporate communications.

• Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
• Senior managers up to Board level with responsibility for the strategic use of Public Relations

Organisational Impact

Communicating effectively with key stakeholders is vital to the delivery of business goals. This training course demonstrates how:

• PR can be a key element of business strategy through coherent and focused campaigns
• Clear business results can be driven by well planned campaigns
• Reputation and Brand can be enhanced through well designed campaigns
• Risks involved in raising profile can be identified and mitigated
• Results can benefit all of your key stakeholders
• Maximum effect can be achieved for minimum financial outlay

Personal Impact

This Planning and Managing PR Campaigns training course examines a wide range of communications issues, skills and opportunities. As well as developing further personal competencies, and will help participants:

• To develop a more effective approach to communication in the workplace
• Select and use the best tools to add value to the organisation at a strategic level
• Develop personal action planning and understand how to ‘sell’ ideas to top management
• Plan evaluation of the campaign so that results are recognised within the organisation
• To develop creativity in communication
• To build confidence and mastery through personal coaching and advice