Crisis Communications

This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented. This training course is highly interactive and will prompt delegates to reflect on their own thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods including direct input, video, discussions and group and individual exercises to focus on the themes of the training course, practice skills and receive feedback.

This Crisis Communications training course will enable participants to:

• Analyse the range of issues that could develop into crisis
• Understand how to create issue briefs and teams within a crisis plan
• Discover how to select spokespeople and to train them
• Learn the importance of your first response and how to craft it
• Discover how to monitor the response to issues and stakeholder reaction
• Practice crisis communication in a realistic simulation

This Gulf Rowad Crisis Communications training course is suitable for a wide range of professionals in communication and marketing but will greatly benefit:

• Executive leadership team
• Senior managers
• Public Relations Officers / Managers
• Company spokespersons
• Public Affairs Practitioners
• Corporate Communications Practitioners
• Social Media practitioners
• Anyone planning a career in PR

Organisational Impact

The Participants’ company will benefit in the following ways:

• Increase the availability of skilled PR staff to protect your reputation
• More effective planning processes to help avoid or manage crises
• Have an active system to continually update intelligence on risks
• Increased ability to manage the media both traditional and social
• Develop an up-to-date crisis communications centre and support for managers

Personal Impact

The personal benefits to be derived from attending this Crisis Communications training course include the following:

• Development of a crisis communications toolkit
• Practical experience of handling a simulated crisis
• Confidence in your preparation for handling hostile media
• Ability to manage internal communications adroitly
• Understanding of how to create and update a plan