Mastering Corporate Communications

This Mastering Corporate Communications training is an intensive, updating training course illustrated throughout with practical examples. It is highly activity-based and uses group work extensively alongside case-studies, demonstrations, lectures and videos. It focuses on strategic insight, practitioner skills, tools and techniques for the effective management of these important business functions.

This Mastering Corporate Communications training course will enable participants to:

• Develop content that showcases why you are the choice for your potential customers
• Build your company personality to help engage with your key audiences
• Achieve measurable results such as donations, purchases, or subscriptions
• Measure your results including influencer mentions, product inquiries, and sales
• Create a Communications Plan
• Develop audience centred stakeholder maps

This Gulf Rowad Mastering Corporate Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

• Corporate Communications Practitioners / Managers
• Public Relations Officers / Managers
• Marketing Officers & or Managers

Organisational Impact

Your company will benefit in the following ways:

• Optimize your communication spend using new media approaches
• Improved communication targeting strategies
• Achieve greater audience engagement and response
• Having access to richer social media and traditional content
• Expand the network of communication champions among staff and other stakeholders

Personal Impact

The personal benefits to be derived from attending this Mastering Corporate Communications training course include the following:

• Greater understanding of the changing media landscape
• Improved ability to target specific audiences and assess outcomes
• Greater understanding of how to optimise media presence
• Improved writing skills
• Improved skills in creating new approaches and content