Certified Social Media Marketing - Virtual Learning
Social media marketing has huge potential to enhance brand visibility, customer engagement and overall business growth. Organisations can engage directly with customers fostering stronger relationships and loyalty. Their brands are visible and recognised by a much wider audience.
Analytics provide useful insights into customer behaviours and preferences, so they can tailor strategies more effectively. They can leverage trends and stay ahead of competitors. Compared to traditional marketing, social media is more targeted at a lower cost.
This Certified Social Media Marketing training course provides participants with the knowledge and skills to help their organisations achieve this potential. They leave with new abilities in reaching, engaging and retaining customers.
This Gulf Rowad Certified Social Media Marketing training course will highlight:
Which social media platforms to focus on
How to measure the success of your social media campaigns
The difference between organic and paid social media strategies
How to increase online engagement with different audiences
Examples of successful social media campaigns in different countries and cultures
5 Days
1620 Sessions
Starting from USD 2,000
Available Face to Face
Course Methodology
This training course shares both theory and industry best practices with practical sessions in accordance with adult learning and learner-centered principles.
We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.
Participants are encouraged to reflect on and discuss their own professional issues and experiences. We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.
Course Objectives
This training course provides comprehensive knowledge and practical skills so delegates can:
- Explain the role of social media in marketing strategies
- Develop effective social media strategies aligned with business goals
- Create and curate content for various platforms
- Build and manage online communities that engage customers and foster loyalty
- Manage social media advertising, including allocating budgets and targeting
- Use analytics tools to measure campaign success.
Target Audience
This training course is designed to equip social media marketing practitioners with practical skills and knowledge and is applicable across industry sectors, government and charities.
This Gulf Rowad Certified Social Media Marketing training course training course is suitable to a wide range of professionals and will greatly benefit:
- Business owners looking to promote their brands through social media
- Marketing professionals wanting to increase engagement and conversions
- Content creators wanting best practices and effective strategies
- Social media managers wanting new insights and ideas
- Digital marketers managing integrated campaigns
- Customer service managers wanting better customer satisfaction
- Sales professionals wanting to leverage social media
Target Competencies
Organisational Impact
The Organisation will have the following benefits,
- Higher social media penetration
- Targeted campaigns that maximise return on investment
- Enhanced targeting and personalization
- Improved brand awareness, trust and loyalty
- Higher customer satisfaction, conversions and sales
Personal Impact
Participants will experience the following benefits:
- Expanded understanding of the essential skills of strategy development, content creation, analytics and platform-specific marketing
- Confidence creating and managing social media campaigns
- Competence engaging audiences and building visibility via social media
- Up-to-date with the latest trends and tools, helping you adapt to ever changing algorithms and platforms
- Demonstrates your expertise in social media marketing knowledge and practices
- Connect with peers, building your network and fostering professional relationships
Course Outline
Day 1
Defining the Social Media Marketing Strategy
- Clarifying purpose for social media activities across the organisation
- Aligning social media objectives with business goals
- Understanding and creating personas for target audiences
- Choosing the best social media platforms and apps
- Confirming messaging to be delivered via social media
- Resources required, including budgets
Day 2
Effective Content Curation Strategies
- Identifying content that will engage your audiences
- Developing a content calendar for managing the curation workload
- Content repurposing and automation
- Using AI to create text, image and video content
- Using storytelling to craft compelling narratives audiences remember
- User-generated content created by employees and customers
Day 3
Social Media Campaigns and Advertising
- Structuring social media campaign plans
- Integrating social media campaigns into overall marketing strategies
- The difference between paid and organic social media marketing
- Understanding online advertising, display ads and sponsored content
- Identifying and collaborating with influencers and affiliates
- Examples of successful social media marketing campaigns
Day 4
Enhancing Customer Service and Sales
- Facilitating immediate engagement in responding to queries and complaints
- Fostering a more personal service tailored to customer preferences
- Enhancing overall customer satisfaction with accessibility and visibility
- Turning niche audiences into buyers and loyal customers
- Directly selling products and services through social commerce
- Fostering trust, loyalty, repeat purchases and word-of-mouth referrals
Day 5
Monitoring and Evaluation
- Key metrics to measure campaign activities
- Key metrices for measuring campaign outcomes and successes
- Evaluating the campaign’s impact on business objectives
- Reporting achievements to senior leaders
- Action planning to take learning back into your workplace
2026 Schedule & Fees
Course Fees Starting From
USD
2,000
| Date | City | Language | Price | Action |
|---|---|---|---|---|
| 28 Jun - 02 Jul, 2026 | Online | English | USD 2,000 | Book |
| 28 Jun - 02 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 05 Jul - 09 Jul, 2026 | Online | English | USD 2,000 | Book |
| 05 Jul - 09 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 12 Jul - 16 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 12 Jul - 16 Jul, 2026 | Online | English | USD 2,000 | Book |
| 19 Jul - 23 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 19 Jul - 23 Jul, 2026 | Online | English | USD 2,000 | Book |
| 26 Jul - 30 Jul, 2026 | Online | English | USD 2,000 | Book |
| 26 Jul - 30 Jul, 2026 | Online | Arabic | USD 2,000 | Book |
| 02 Aug - 06 Aug, 2026 | Online | English | USD 2,000 | Book |
| 02 Aug - 06 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 09 Aug - 13 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 09 Aug - 13 Aug, 2026 | Online | English | USD 2,000 | Book |
| 16 Aug - 20 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 16 Aug - 20 Aug, 2026 | Online | English | USD 2,000 | Book |
| 23 Aug - 27 Aug, 2026 | Online | Arabic | USD 2,000 | Book |
| 23 Aug - 27 Aug, 2026 | Online | English | USD 2,000 | Book |
| 30 Aug - 03 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 30 Aug - 03 Sep, 2026 | Online | English | USD 2,000 | Book |
| 06 Sep - 10 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 06 Sep - 10 Sep, 2026 | Online | English | USD 2,000 | Book |
| 13 Sep - 17 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Sep - 17 Sep, 2026 | Online | English | USD 2,000 | Book |
| 20 Sep - 24 Sep, 2026 | Online | English | USD 2,000 | Book |
| 20 Sep - 24 Sep, 2026 | Online | Arabic | USD 2,000 | Book |
| 27 Sep - 01 Oct, 2026 | Online | English | USD 2,000 | Book |
| 27 Sep - 01 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 04 Oct - 08 Oct, 2026 | Online | English | USD 2,000 | Book |
| 04 Oct - 08 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 11 Oct - 15 Oct, 2026 | Online | English | USD 2,000 | Book |
| 11 Oct - 15 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 18 Oct - 22 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 18 Oct - 22 Oct, 2026 | Online | English | USD 2,000 | Book |
| 25 Oct - 29 Oct, 2026 | Online | Arabic | USD 2,000 | Book |
| 25 Oct - 29 Oct, 2026 | Online | English | USD 2,000 | Book |
| 01 Nov - 05 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 01 Nov - 05 Nov, 2026 | Online | English | USD 2,000 | Book |
| 08 Nov - 12 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 08 Nov - 12 Nov, 2026 | Online | English | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | English | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | English | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | English | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
Face to Face Courses
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